Yesterday while driving home from the gym I heard and ad on the radio that frustrated me. It was targeting women and trying to sell some kind of weight loss pill. It announced that scientists have said that women over 40 need to workout one hour a day just to maintain their weight, not even lose weight, so obviously everyone should start popping their pills to get skinnier.
It annoyed me that it was targeting women. It annoyed me that it was targeting women over 40. It annoyed me that is was claiming to have an easy fix to weight loss. It annoyed me that it was using what we know about the body against us.
I wished that there were ads that highlighted and inspired people via real life stories of individuals—men and women of all ages—who used diet and exercise to change their weight if needed. I thought of a very close family friend who in her mid fifties lost 50 pounds using weight watchers as a tool. She looks fabulous. I’d argue that she actually looks 30. It’s amazing. Another family friend lost weight by adding a morning exercise routine. Both of these women have kept the weight off for years. They should be our inspiration. We should advertise on the radio about them.